Jeff Koons (born 1955) playfully tests the boundaries of commerce, celebrity, banality and pleasure. He rose to prominence in the mid-1980s as part of a generation of artists who explored the meaning of art in a media-saturated era. Koons turns banal commercial or everyday objects into art icons by using seductive materials, a shift of scale and a contextual displacement. Jeff Koons’s “Balloon Dog” (featuring his enormous iconic chromium stainless steel dogs); his large-scale vinyl “Inflatables”; or the giant “Split Rocker” all follow this principle. For instance, Jeff Koons in “Puppy” engaged the past and the present, referencing the eighteenth-century formal garden, while adding the most sugary of iconography.
MILLENNIALS22 Apr - 2 May 2021Visit the Viewing Room Digital art investments platform ARTCELS launches a new blue-chip art portfolio 'Millennials'. Available to investors as share-based ownership using non-fungible tokens, it is backed by its own revolutionary Swiss-based cryptocurrency - ARTEM. Millennials marks a major step up for ARTCELS, which is looking to build on...Read more